The SA Rooibos Council, Storm in A-G Cup and the Cancer Association of SA revealed the bra to mark the start of National Breast Cancer Awareness Month. It was done to draw more attention to breast cancer, affecting 1 in 27 women in South Africa. Rooibos tea was specifically chosen for the campaign as it contains powerful antioxidants which help fight inflammation – a leading cause of cancer. The one-of-a-kind Rooibos bra will be auctioned in a few weeks at a high-profile fundraising dinner and all proceeds will go toward CANSA’s women’s education programmes.
The idea had been months in the making and the public participated by sending used Rooibos tea bags. The final product was made of 450 tea bags.
The Rooibos bra forms part of several other CANSA initiatives this spring to create widespread awareness of breast cancer and other cancers affecting women. Lucy Balona, spokesperson for CANSA said she hoped as interest continued to build around the Rooibos bra, that women heed the call for regular breast screenings and examinations. “Detecting breast cancer early means a much higher survival rate. Regular screenings and mammograms are critical.
This work of art is expected to see bidders dig deep in their pockets for this exclusive, one-of-a-kind undergarment. “It’s a true work of art! Not only is it exquisite, but all the proceeds raised will help to save more lives through education and early detection,” she says.